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A short, deliberate line. Every formula earns its place in the regimen.

Silky Straight Foaming Lotion - Extra-Hold 10 oz. Foaming action provides a...

$8.99$10.99

Silky Straight Foaming Lotion - Regular 10 oz. Foaming action provides a...

$7.99$9.99

Silky Straight Luminations Heat Protector / Oil Free Shine is a silicone...

$19.99

Sensational Foaming Lotion Provides a strong yet flexible hold for wrapped, molded,...

$15.99

Silky Straight VT2 Hair & Body Oil Silky Straight VT2 Hair &...

$10.99

Coming soon — new formulas are on the way.